The Business of Cannabis Program provides the most comprehensive education available for entering the cannabis industry. This course consists of online resources, mastery exercises, and examinations developed by industry leaders. It is designed for anyone looking to learn about the cannabis industry and what to look for to start a business within the industry.
The program then reviews all the primary elements needed to launch and successfully run a commercial cannabis cultivation operation, covering a wide variety of topics such as cultivation science, design, financing, licensing, and regulations. It defines economics principles as they pertain to cannabis markets, which are heavily influenced by laws and regulations, and discusses the economic benefits and financial barriers the cannabis industry experiences.
The Business of Cannabis program takes the student through the steps of first choosing a cannabis business model and then developing a business plan around their chosen model, leading to the creation of a brand identity that reflects the student’s vision, mission, and values.
The program covers how to launch and oversee the daily operations of an effective and efficient cannabis business. Students are then able to take the business plan developed and puts it into action. The student learns about special licensing and permits acquisition, the value of budgeting and financial management, standard operating procedures, hiring practices, ethical operations, and leadership.
The program also covers advocacy. In the past, advocates risked arrest and prosecution to educate the public about the benefits of cannabis and provide medicine to patients in need. Advocates played a central role in the creation and evolution of the cannabis industry. This program defines advocacy as a form of marketing, reviews the role of advocates and organizations in normalizing cannabis adult-use and achieving meaningful pro-cannabis policy reform, and then provides strategies and techniques for engaging effectively as an advocate. The program concludes by exploring the recent influx of influential investors in the cannabis industry and the surprising interest from former political opponents.
The seven learning modules of the Business of Cannabis self-paced course were developed by cannabis industry leaders. Each module consists of resources, presentations, and mastery exercises that reinforce the learning material, in total requiring approximately 30 hours to complete the course. Subject areas covered by the course include but are not exclusive to:
Cannabis Business Introduction
- Cannabis Business Course Overview
- Cannabis Business Additional Resources
History, Science, and Law of Cannabis
- History, Science, and Law of Cannabis Overview
- History and Policies of Cannabis
- Federal vs State Law
- Scientific Research on Cannabis
Cannabis Products and Methods of Ingestion
- Therapeutic Effects of Cannabis
- Introduction to Extractions
- Methods of Ingestion & Delivery Systems
The Business of Cannabis Cultivation
- Plant Science
- Facility Design Requirements
- Cultivation Financials
- Regulation and Compliance
The Economy Behind Cannabis
- Economics and Public Policy
- The Economics of Legalization
- The New Cannabis Economy
- The Fight against Legalization
- Financial Barriers in the Cannabis Economy
- Business Startup Overview
- Writing a Business Plan
- Choosing a Business Model
- Brand Marketing
- Intellectual Property
- Business Registration and Licensing
- Financial Management
- Employee hiring and Management
- The Importance of Advocacy
- Federal Drug Policy and the Supremacy Clause
- Value of Engagement and Effective Advocacy Strategy
- Looking Forward to the future of Cannabis Advocay
“The cannabis industry is becoming more crowded and competitive with each year, and so it is vital for those entering the industry to set themselves up for success with the best knowledge and information within their reach. We are excited to make this curriculum available online for the first time, so that anyone, no matter where they live, can be a student.” - Dale Sky Jones, Chancellor.